A Better Way to Build Partnerships
The tools you need to move from partnership guesswork to partnership architecture.
The Screening Process: Your Partnership Blueprint
The foundation of your partnership strategy. A comprehensive, data-driven diagnostic that goes deep into the four pillars of your business: Business Fundamentals, Growth Stage, Partnership Readiness, and Partner Categories. Think of it as a CT scan for your business, revealing your true capacity for partnership success.
"Your next partnership is already decided. By your current architecture."
- Eliminate Guesswork: Stop making critical partnership decisions based on gut feelings. Get a brutally honest, 360-degree view of your company's strengths and weaknesses.
- De-risk Your Investments: Identify fatal flaws in your strategy *before* you invest hundreds of thousands of dollars and countless hours into a partnership destined to fail.
- Gain Strategic Clarity: Understand exactly where you are on your journey and what you need to do next to achieve your partnership goals.
When to use it:
Use the Screening Process before you even think about contacting a potential partner. It's the essential first step for any company that is serious about building a scalable, revenue-generating partner ecosystem.
The Reporting Feature: Your Data-Driven Roadmap
Transforms your raw screening data into an actionable, strategic roadmap, built on over 20 years of expertise in partnerships and international business development. It delivers a concise Executive Summary, highlights critical Key Findings, and provides concrete Recommendations to bridge your readiness gaps.
"From guessing to guiding: Your data-driven partnership roadmap."
- Instant Expertise: Leverage our analysis, refined by two decades of real-world partnership experience, to get insights that would typically require weeks of expensive consulting work.
- Prioritize with Confidence: Know exactly which of the 17 partner types you are ready for *right now* and which areas require foundational work.
- Secure Internal Buy-in: Use the professional, data-rich report to create alignment with your executive team and board.
When to use it:
The Report is the output of the Screening Process. It becomes your go-to document for all strategic partnership discussions, guiding your quarterly planning and progress measurement.
The Hypothesis Builder: Your Strategic Sandbox
A step-by-step wizard that allows you to move from a vague idea to a structured, well-defined strategic partnership hypothesis. It guides you through defining the target partner, customer segment, and the specific 'Value Levers' for mutual success.
"Build partnerships like products: deliberately."
- Structure Your Thinking: Move beyond 'this feels like a good idea' to a concrete, defensible partnership model.
- Test Before You Invest: Build and compare multiple partnership hypotheses to see which ones have the highest potential for success.
- Focus on Mutual Value: The emphasis on Value Levers forces you to think about what's in it for your partner, the most critical factor for success.
When to use it:
Use the Hypothesis Builder after you've identified a promising partner type from your Screening Report. It's your digital sandbox for architecting perfect partnerships.
The Impact Calculator: Your Financial Forecaster
A powerful financial modeling tool that translates partnership potential into the language of your CFO: revenue and Lifetime Value (LTV). Compare your standard GTM against a partner-leveraged model to quantify the financial upside.
"Partnerships fail in the gap between your PowerPoint and your P&L. We bridge it."
- Make a Bulletproof Business Case: Go into budget meetings armed with data, not just ideas. Show the bottom-line impact over a five-year horizon.
- Model Any Scenario: Adjust dozens of variables—from conversion rates to partner-driven reach—to model different types of partnerships.
- Justify Partner Investments: Clearly articulate the 'why' behind partner commissions or co-marketing budgets by showing the massive LTV gains.
When to use it:
Use the Impact Calculator when you need to make a strong financial case for a specific partnership or for your partner program as a whole.